Shift Group invests in companies that control promising end brands or advanced technology. We actively (through capital and day-to-day management) help develop the potential of companies with original brands, cutting-edge products or sophisticated platforms or technology. For us, an end brand backed by quality products and services with a loyal user base represents the highest achievable value and an investment with long-term potential.

We create value for the customer and, through it, for investors. We strive to develop great products and services, develop complex digital technologies, and strengthen the brand. All of Shift Group's portfolio companies mirror us—our attitudes, visions, and goals. We are a team, and for a team, people always come first. That's why we will always measure the number of satisfied clients first and foremost. And then revenue. We develop a relationship and a position of mutual trust with our customers. Only a strong relationship will overcome everything. incl. Covid, Recession and Depression.